NATURAL FIBERS

The Hello Heidi assortment consists predominantly of fabrics made from natural fibers. We give preference to linen, wool or cotton over polyester and co. Garments made from our fabrics should be able to degrade naturally at the end of their life cycle instead of ending up as microplastics in the world’s oceans. Sometimes, however, it is not possible to do without synthetic fibers. To give you an overview, we list the exact components of each fabric.

TRANSPARENT ORIGIN

We source our goods in Europe wherever possible. The shorter the transport route, the better. This is not always possible, as the centre of the global textile industry is in Asia. Fabrics from there are not automatically harmful to the climate. Sometimes the South Koreans produce this one particularly environmentally friendly fibre years before European manufacturers also recognise the trend. It is – as always in life – a weighing up. For reasons of transparency, we always state where a product comes from. 

LESS WASTE

Anyone who works in e-commerce knows that the business is enormously material-intensive. Every order has to be packed and shipped individually. The parcels should not only arrive intact, but also look nice. We have tried in various places to make the packaging and shipping process climate-neutral. For national shipping, for example, we use Kickbags™ instead of cardboard boxes, and for international shipping we use bags made from recycled plastic. The little things also play a part. For example, our postcards and invoices are printed on recycled paper.

HONEST COMMUNICATION

We know that even the best online shop is no substitute for in-depth and honest advice. Sometimes questions remain unanswered, especially when it comes to sustainability and climate protection. Would you like to know more about the origin of a fabric? Do you want to know if our buttons are vegan? Or are you wondering why we have relatively few organic fabrics in our range? At least we can answer the last question directly: the cultivation of organic cotton is in many cases much more harmful to the environment than is commonly believed. We prefer to focus on a good mix of products and a lot of expertise rather than on labels.