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“Design is also what you don’t see.”
DIE HELLO-HEIDI-DESIGNERINNEN
ANNE BOMIO, BELLINZONA (CH)
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‘I am a French surface pattern designer living in the Italian part of Switzerland. I studied graphic design in Paris and then moved to Boston where I started working as a freelance pattern designer for an agent in New York. After living some years in Zürich, I moved to the Southern part of Switzerland where I still work as a freelance from my home studio. I like simple shapes, clean lines and bold colours.’
COLLECTION TICINO, 2019
The colours of South Switzerland together in one collection, printed on organic single knit jersey, two designs in three variants.
COLLECTION CLAIRE, 2020
A beautiful millefleurs motif, printed on viscose twill, one design in three variants.
COLLECTION ANNE, 2021
Monochromatic floral designs, printed on viscose, two patterns and three colour schemes.
COLLECTION FLORA, 2021
Three designs in three colourways each – printed on high-quality cotton sateen.
COLLECTION HEIDI DOTS 1.0, 2021
One design in five variants – printed on a high-quality cotton modal.
COLLECTION HEIDI DOTS 2.0, 2022
One design in five variants – printed on a high-quality cotton modal.
COLLECTION SHAPES, 2022
Two designs in three colourways each – printed on a beautiful cotton sateen.
ISABELLE NORMAN SÄLLSTRÖM, PITEÅ (SE)
‘Hej, I am Isa, a surface pattern designer from Northern Sweden
Shapes and patterns – all that has fascinated me since I can remember. I studied design in Stockholm and later started my own business. My label is called Isaform. In my online shop I sell a variety of products that bear my signature style. My design style is Scandinavian (of course!), playful, humorous and has a retro vibe.’ MORE ABOUT ISA
COLLECTION KVINNA, 2021
Celebrating the women of the world. Two designs printed on a linen cotton fabric, in a total of seven colourways.
COLLECTION ÄPPLE, 2021
Swedish apples and a graphic design – a great combo for those who like it more neutral, printed on a linen cotton fabric, seven variations.
COLLECTION KVINNA, 2022
Replay of our beloved Kvinna faces, this time printed on cotton modal, four colourways.
KARINA PETERSEN, KOLDING (DK)
‘Hi, my name is Karina and I’m a Danish watercolour artist. As a graphic designer, I worked mainly in the digital field for years. However, the artistic aspect was neglected, which is why I started experimenting with watercolours. Brushes, water and pigments – these were already my favourite tools and materials in my childhood.
Watercolour painting is an intuitive process. You are rewarded with the most beautiful and exciting colour combinations and gradients, but you have to accept that you can only control the result to a limited extent. The colours and textures enhance moods and feelings. I love this aspect of the work.’ More about Karina
COLLECTION AQUA, 2022
Watercolour impressions, two designs in a total of five wonderful colourways, printed on cotton sateen.
HELLO HEIDI FABRICS, ZURICH (CH)
‘What is the best part of being a fabric shop owner? It’s he part where we can create our own designs. No, we didn’t learn this in the classical way, but we love colours and textures, plus we have a feeling for trends. Sometimes the journey to a Hello Heidi collection starts with a simple question: Why isn’t this fabric available yet? And off we go… ‘ Bettina and the Hello Heidi team
COLLECTION FLUR, 2018
A classical Swiss wood stamp motif knitted into an organic jacquard, one design in three colourways.
COLLECTION LOOM, 2018
Organic jacquards with lLurex, design by Petra Wünsche (Pedilu), five variants with accents in silver, gold, rosegold and copper accents.
COLLECTION FLURINA, 2019
Another organic jacquard design, which was based on a wooden stamp. Five colourways plus matching single knit jerseys.
COLLECTION POOL, 2019
Organic striped single knit jersey in several colours, each with viscose stripes. This collection was launched in several parts.
COLLECTION JET, 2020
Organic jacquards with viscose stripes. The collection consists of three colour schemes and works perfectly with the Pool collection.
COLLECTION TIMBER, 2020
High quality flannels in typical colours and in three variants.