We Are Hello Heidi

Four women, four different styles – one shared vision.

Bettina Leinenbach
Owner

Although I have a weakness for minimalist, Scandinavian designs, I like to order colourful and expressive fabrics at least as much. In my opinion there are no good or bad tones. It is rather a question of combination. At Hello Heidi I am somehow responsible for everything, perks of being the boss. But what I enjoy most is looking for and finding new fabric sources or cool gadgets. Favourite colours: red, blue.

KATHRIN SCHAIT
CO-WORKER

I have known Bettina and Barbara for many years. When the opportunity presented itself to me to support Hello Heidi not only as a blogger but also in the studio, I didn’t have to think twice. I am mainly responsible for cutting and wrapping the fabrics. I am also building up the assortment ‘bag accessories’. Favourite colours: burgundy, rust, pink.

Hello Heidi Fabrics Schweiz

Barbara Wallimann
CO-WORKER

I like subtle, exquisite fabrics like merino knit or linen. A design should always work on its own. That is why I usually avoid strong contrasts in my sewing projects. At Hello Heidi I bring in my second hobby, photography. Almost all pictures on this page were taken by me. Favourite colours: mustard yellow, olive green.

Hello Heidi Fabrics Switzerland

ANNA ESCHER
SOCIAL MEDIA ASSISTANT

I discovered sewing and my love for textiles as a child. I like fabrics that are subtly patterned or have an interesting structure. If available I always go for natural materials. At Hello Heidi I am responsible for social media where I offer you an array of inspirations. Favourite colours: nude and beige, but also earthy and golden tones.

We would be nothing without our  ‘Klaras’. These are the bloggers who support us:

Hello Heidi Fabrics Switzerland

ADINSKAUSMINSK
ADINA

  • I live with my husband and our two children in the westernmost corner of Germany, in a town named Aachen.

  • Fun Fact: Adinskausminsk, my blog name, is complete nonsense.

  • Favourite colours: any shade of blue and green makes me happy. 

  • Favourite fabric types: linen, closely followed by viscose and lyocell.

  • Signature style: colourful and cheerful, with a touch of humour – you won’t find me in the romantic corner.

Hello Heidi Fabrics Switzerland

BARBA_SEW
BARBARA

  • I blog from the Zurich country side where I live with my husband and our three teenagers.
  • Favourite colours: jade green, teal but also muddy green and burgundy
  • Favourite substrates: most definitely woven fabrics made from cotton, viscose or lyocell
  • Signature style: I like it classy and a bit sophisticated, but sometimes I leave my comfort zone and try out something new.
ganzmeinding Claudia, Designnäherin der Kollektion Flur von Hello Heidi Fabrics GmbH

GANZMEINDING
Claudia

  • I live with my husband and our sons in Stuttgart, Germany.
  • My blog is called ‘ganzmeinding’ which translates to ‘just my thing’. I love sewing, knitting and sometimes other DIY’s as well.
  • Favourite colours: pink, magenta, gray and black.
  • Favourite substrates: I’m pretty flexible as long as the fabric is beautiful.
  • Signature style: casual but always stylish
Prülla Danie, Designnäherin der Kollektion Flur von Hello Heidi Fabrics GmbH

Prülla
Danie

  • I live with my two favourite people near Lüneburg in the north of Germany.
  • My blog’s name is inspired by the children’s book series “Petterson and Findus”. There the hen Prillan appears. But my junior consistently mispronounced their name at the age of three – and soooo I had the perfect name for my blog.
  • Favourite colours: teal and burgundy, but blue always works for me, too.
    Favourite substrate: viscose knit for the win! Although I also like sweatshirt fabric and denim.
    Signature style: sporty and casual
Follow me Design Denise, Designnäherin der Kollektion Flur von Hello Heidi Fabrics GmbH

Follow me Design
Denise

  • I am situated with my family (husband, children, cats and some fishies) in Winterthur, Switzerland.

  • My blog and pattern label both are called ‘Follow Me Design’. ‘Follow me’ was printed on the back of a T-shirt of one of my sons. We always had to chase that little guy…

  • Favourite colours: teal and all shades of blue

  • Favourite substrate: I can’t commit myself so well, but I love natural fibres and like to sew with organic fabrics.

  • Signature style: No knickknack, please!

HERZGEWECKT
Deborah

  • I live with my husband and our four children in Switzerland, near the French language border.
    I used to think sewing wasn’t for me. But then my heart was awakened for it = ‘herzgeweckt’.
  • I love it when beautiful fabrics are turned into unique pieces. 
  • Favourite colours: all pastel shades
  • Favourite substrates: knit fabrics, if possible organic
  • Signature style: simple and with romantic details, a bit playful, but not too kitschy
 
Hello Heidi Fabrics Schweiz

TILia Patterns
Eveline

  • Hello, my name is Eveline, and I am a mother of two, wife of one and owner of Tilia Patterns.
  • I not only blog about my sewing adventures, but since 2020 I have also been designing patterns.
  • Favourite colours: Cool winter tones suit me especially well. So I can’t say no to blue, emerald or white.
  • Favorite substrate: Anything that is light and fluttering. I love viscose crêpes, light chiffons or pleated fabrics.
  • Signature Style: Although I am Swiss, my style could be described as très français.
sewmariefleur Fleurine, Designnäherin der Kollektion Flur von Hello Heidi Fabrics GmbH

Sew Mariefleur
Fleurine

  • I am German, but I live with my Norwegian husband and our kids and dog on the Lofoten Islands, northern Norway.
  • My blogname ‘sew Mariefleur’ is self-explanatory.  (Marie-Fleurine is my complete first name.)
  • Favourite colours: I love burgundy, but I also like blue, grey and teal.
  • Favourite substrate: Do I really have to commit myself? That’s so difficult. Okay, I pick voile.
  • Signature style: classically elegant with modern and sometimes romantic elements.
Isabel Belgium Blogger

Bel'EToile
Isabel

  • I’m Isabel and I live in Belgium with my husband and our two girls.
  • My blog and my pattern label are named Bel’Etoile. Bel is part of my name and Etoile is the French translation of my eldest daughter’s name Sterre. Together it means ‘beautiful star’.
  • Favourite colours: I love blue and green. But when it comes to sewing I’m open minded. It’s so much fun to combine colours.
  • Favourite substrate: I like to work with single knits and French terries. Some wovens with a nice drape are great, too.
  • Signature style: I always seem to go for casual chic, both for my girls and me.
Firlefanz Kristina, Designnäherin der Kollektion Flur von Hello Heidi Fabrics GmbH

Firlefanz
Kristina

  • I live with my husband, children and cat on an old farm in Northern Germany.
  • My blogname ‘Firlefanz’ stands for the sometimes superfluous, yet beautiful things that make sewing so special.
  • Favourite colours: from blue and teak to strong red and delicate pink
  • Favourite substrates: I love natural fibers, whether knitted or woven. I only sew with synthetic substrates if I make swimwear or sportswear.
  • Signature style: simple and a bit romantic
Liivi&Liivi Maarika, Designnäherin der Kollektion Flur von Hello Heidi Fabrics GmbH

Liivi & Liivi
Maarika

  • After several years in Israel, I moved to Osnabrück, Northern Germany, with my husband and our children in the summer of 2018.
  • My blogname was a product of chance. I asked my then 3-year-old daughter how she would call the blog. Her answer: ‘Liivi and Liivi”. Since I have Estonian roots, it was Liivi and Liivi.
  • Favourite colours: grey, blue and olive green. (Is “striped” actually also a colour? If yes, I would put it at position 1.)
  • Favourite substrates: thin jersey and rayon knits
  • Signature style: simple, feminine and casual
Ironneedle Mela, Designnäherin der Kollektion Flur von Hello Heidi Fabrics GmbH

Ironneedle
Mela

  • I live with my husband and our cats in the beautiful hills of Zurich, Switzerland.
  • My blogname is ‘Mrs. G.’ and refers to my new surname (which came with my wedding in summer 2020. It is short, it is simple – and it will last for eternity.
  • Favourite colours: earthy tones and black
  • Favourite substrates: I like flowy stuff as rayon or silk.
  • Signature style: definitely animal prints, but also flowers
Stjärnmönster Michela, Designnäherin der Kollektion Flur von Hello Heidi Fabrics GmbH

Stjärnmönster
Michela

  • I live with my husband and our children at the upper lake Zurich.
  • I am often asked about my blogname. ‘Stjärnmönster’ is Swedish and means star pattern. Scandinavia has impressed me, the rough nature, the friendly people, the quality of their design.
  • Favourite colours: earthy tones such as moss green, mustard yellow, brown and petrol.
  • Favourite substrates: wovens, especially corduroy. 
  • Signature style: My style is changing these days, but my unconditionally love for retro and vintage will remain.
sewitcurly Mijke, Designnäherin der Kollektion Flur von Hello Heidi Fabrics GmbH

Sew It Curly
Mijke

  • I am situated in the Netherlands, where I live together with my husband and our kids. Currently I am (mostly) a staying-at-home mom, but I occasionally work as fashion model. I have also gone back to school to learn pattern drafting.
  • I share all my projects on my Instagram channel  ‘Sew it Curly’.
  • Favourite colours: I love all the pastels and own hardly anyhing in black. 
  • Favourite substrates: Right now I am obsessed with French terry but that might change soon.
  • Signature style: Romantic designs, flowers, ruffles – that’s just me.
Hello Heidi Fabrics Switzerland

MORGEN.DANN
Nadine

  • I’m an Austrian, living with my family near the actual Alps. 
  • You find me on Instagram under the handle ‘morgen.dann’ (= tomorrow. eventually). I share my sewing projects and also my passion for all things sewing related.
  • Favourite colours: Rust, rust and – again – rust. This colour was just made for me. I also like dark green/olive green and other shades.
  • Favourite substrate: woven fabrics, especially if they have a nice drape
  • Signature style: simple and classy, often with modern elements
Hello Heidi Fabrics Switzerland

RÄUBERWOLKE
Peggy

  • I am based near Rheinfall, one of the largest waterfalls in Switzerland and whole Europe. My husband and our kids know that I lost my heart to sewing, especially to bag sewing.
  • I owe my blog name “Räuberwolke” (‘Bandit Cloud’) to a funny slip of the tongue by my daughter.
  • Favourite colours: I really like them all. Okay, I have to choose? Well, black and teal it is then.  
  • Favourite substrates: woven fabrics all the way
  • Signature style: Casual & modern with a love of detail and sometimes unusual colour & pattern combinations.
Frau Dachs Rebekka, Designnäherin der Kollektion Flur von Hello Heidi Fabrics GmbH

Frau Dachs bloggt
Rebekka

  • I live with my husband and our three children in Switzerland, near the German border.
  • The name “Frau Dachs bloggt” is derived from where I live, the small town of Dachsen.
  • Favourite colours: rich and earthy autumn colours such as mustard or olive green.
  • Favourite substrates: I love woven fabrics. I especially like drapey rayons.
  • Signature style: simple, straightforward, monochromatic and with a touch of retro and vintage.
Hello Heidi Fabrics Switzerland

EVERY SEAM IT TAKES
Veronique

  • I am based near Berlin with my husband and our three children.
  • I show my sewing projects under the name ‘Every Seam It Takes’. It should be an expression of the fact that many seams are needed to finish a garment. Time, patience, nerves, but also love and passion are needed as well. And yes, the name refers to a song title.
  • Favorite colours: blue, rust and burgundy
  • Favourite substrate: woven fabric, preferably made from tencel
  • Signature style: a perfect combination of fabric and pattern